Agentic Native

We have three business units - Boost, Shopstar, and Harry - all built on shared infrastructure where agents handle execution end-to-end:

• Boost runs its entire agency through Space Station - Claude AI is embedded in Slack with 30+ capabilities, overnight jobs handle analytics sync, budget monitoring, and anomaly detection before the team even starts their day.
• Harry automates the entire campaign pipeline - ad content is AI-generated, brand briefs are extracted from websites, and jobs are queued, tracked, and self-healing on failure.
• Shopstar is building toward agentic commerce - products surfaced and sold through AI agents via protocols like ACP and UCP, with auto-fulfilment for digital, booking, membership, and ticket products.

We don't only build agentic products - we run an agentic business. The same principles that make our products powerful also make our operations efficient and scalable - reducing headcount needs and allowing us to do more with less.

Each business makes the others stronger:

1. 1Boost serves clients — generates cash flow and surfaces real operational pain points.
2. 2Pain points improve Harry — every Boost campaign runs through it, so real usage drives real product improvements.
3. 3Harry makes Boost faster — 60% less campaign build time means more clients with the same team.
4. 4Shared infra powers Shopstar — billing, payments, and automation built for Boost and Harry flow directly into the commerce platform.
5. 5Shopstar generates merchant revenue — on the same architecture, feeding back into the cycle.

Three businesses, one shared architecture and support structure. Each one makes the others better.

The foundation is in. We've built four architectural layers that power the entire platform:

• Subscription management with pause/resume/cancel/retry controls. Two billing models: Commission Only at 6%, or Subscription Plus Commission at R500 + 2%.
• SaaS metrics dashboard. MRR and ARR with month-over-month growth, revenue churn and merchant churn rates, average customer lifetime value, CAC and LTV:CAC ratio, net dollar retention and gross dollar retention, quick ratio (growth efficiency), runway in months.
• Revenue tracking. Platform fees collected, partner earnings paid out, net platform revenue, per-currency breakdowns, 30-day and monthly trend comparisons.

• Checkout optimisation settings: free shipping threshold, upsell and cross-sell triggers, urgency messaging (limited stock alerts), exit-intent promotions, trust badges, trust payment indicators.
• Store customisation. Store profile (name, subdomain, timezone, currency), branding with 9 customisable colour slots, 6 pre-built palettes, font selection, logo upload, brand bio, desktop and mobile hero images, 7 social links, and theme selection (Store grid or Bio-focused layout). Shipping zone and rate configuration. Return/refund, privacy, and terms of service policy pages. Custom domain setup.
• Payment setup. Stripe Connect and Paystack with automatic split payouts. No manual payouts, instant splits via payment provider. Two billing models: Commission Only (6% per transaction) or Subscription Plus Commission (R500/month + 2%).

A single-page storefront and checkout experience, designed for speed and simplicity.

One-page shopfront with integrated checkout - no multi-step cart-to-payment flows. Multiple theme variants:

Checkout flow adapts fields based on product types in the cart. Stripe and Paystack payment processing. Real-time payment verification. Passwordless email-based login for customers.

• Physical: order status progression (being prepared, shipped, delivered, cancelled, refunded), estimated delivery date, shipping address, tracking number with clickable tracking URL.
• Digital: "Ready to Download" banner, file size display, download count vs limit (e.g. "2/5 downloads used"), expiration countdown.
• Booking: confirmed status badge, full date/time with timezone, duration calculation (e.g. "2h 30m"), resource details (staff, room, equipment), "Add to Calendar" button.
• Ticket: QR code display, ticket number, event date/venue/time, download ticket as PNG, Apple Wallet and Google Wallet links, check-in instructions.
• Membership: plan name and price, billing period, trial days banner with "you won't be charged" messaging, next billing date, feature list with checkmarks, member portal access button.

Multi-currency support with presentment currency conversion.

As soon as it's available outside USA. We have ACP and UCP integrated, built, native. Just not available yet.

Both protocols share a unified internal system. New protocols can be added without rebuilding. Shared pricing with currency conversion, shared payments with automatic split payouts, shared fulfilment that auto-delivers digital, booking, membership, and ticket products.

Three predominant categories:

• Proposals. We build, send, and track proposals inside Space Station. Clients view them on a branded web page, select their preferred package, and sign digitally. We see exactly when they opened it, how long they spent on each section, and what device they used. No more guessing if a proposal was read.
• Onboarding. Once a client signs, they'reguided through a 7-step setup wizard. They invite their team, upload brand assets (logos, fonts, CI documents), provide brand guidelines, and grant us access to their ad accounts - all in one sitting. The system supports Meta, Google, TikTok, LinkedIn, Pinterest, Snapchat, X, and Microsoft Ads. What used to take days of back-and-forth emails now takes about 15 minutes.
• Client Portal. Clients log into their own dashboard. They see their campaigns, tasks, and account status. Their team members get role-based access so only the right people see the right things.
• Reporting. Campaign performance across every platform flows into one place. Clients and our team see the same data - not spreadsheet handoffs or monthly PDF decks that are outdated by the time they arrive.

• Profitability Tracking. Per-client and per-team-member profitability analysis. Revenue from active services, direct costs, gross and net profit, margin percentages, and overhead allocation. We know exactly which accounts are profitable and which need attention.
• Audit Trails. Every action is logged. Who changed what, when, and why. Full accountability, no guesswork.

• Meeting prep that used to take 30-45 minutes of logging into multiple platforms, pulling screenshots, and building a summary now takes one Slack message and 10 seconds.
• Account managers stay in Slack instead of switching between 5 different ad platforms to answer a simple question.
• Morning briefs with yesterday's anomalies are delivered to Slack automatically before the team starts their day.
• New team members can query client performance immediately without learning every platform's reporting interface.

This isn't a chatbot bolted on. It's an AI team member with direct access to every data source we use, built into the tool our team already lives in.

Fully functional SaaS product for sale worldwide. A campaign management and automation platform for marketing agencies. It takes the most time-consuming part of paid media - building, configuring, and launching ads - and compresses it into a single workflow.

Agencies connect their clients' Meta Business Manager and Google Drive, set up brand briefs, create reusable campaign templates, and launch ad batches across Facebook and Instagram in one click. The system handles asset management (pulling directly from Google Drive), auto-generates tracking URLs and ad naming conventions from configurable templates, validates creative specs before launch, and tracks real-time progress.

Placement-specific creative optimisation for feed, stories, and reels. Client onboarding includes AI-powered brand brief generation: the system analyses the client's website and extracts 18 structured brand fields (voice, tone, audience, pain points, USPs, compliance requirements), which then feeds into all future AI content generation for that client.

How it helps Boost's daily operations:

• Account managers use the dashboard to see all active campaigns, pending batches, and launched ads across every client.
• Campaign creators pull assets directly from Google Drive without downloading, select ad formats, and generate ad copy with one click.
• The auto-naming system eliminates manual parameter entry, so every ad gets consistent, trackable URLs.
• Batch launching means 10-100+ ad configurations deploy simultaneously with validation catching issues before budget is spent.
• The brand brief system means new team members can generate on-brand copy immediately without needing weeks of client context.
• Templates make repeatable campaign structures reusable across the team.

We use it daily. Every paid media campaign Boost launches is built and deployed through Harry. It is our primary campaign operations tool.

• Ad content generation, powered by Claude (Sonnet 4). Generates 5 variations of headlines, primary text, and descriptions per ad. Tone-aware (professional, casual, playful, sophisticated). Uses the client's full brand brief as context so output is on-brand from the first generation.
• Brand intelligence extraction, powered by GPT-5. Analyses up to 5 pages of a client's website and returns 18 structured fields: brand name, tagline, overview, voice, tone, target audience, pain points, objections, USPs, terminology, CTAs, compliance requirements, and more. Saves hours of manual brand discovery per client.
• AI credit system. Usage tracked per request with cost and client attribution. Plans scale from 10 credits (Starter) to 500 credits (Enterprise).